Privacy Policy

# Privacy Policy

## Introduction

This Privacy Policy explains how Northwest Optical (“Northwest Optical,” “we,” “our,” or “us”) collects, uses, and protects information obtained through our website (the “Site”).

This Privacy Policy applies primarily to information collected through the Site and related online communications. It does not necessarily apply to information collected during in-person visits, appointments, transactions, or through other offline interactions that may be subject to separate policies, notices, or legal requirements.

By using the Site, you acknowledge the practices described in this Privacy Policy. If you have questions or concerns regarding this Privacy Policy or the handling of information submitted through the Site, please contact Northwest Optical.

## Information We Collect

Northwest Optical may collect information that you voluntarily provide as well as certain technical information generated when you visit or interact with the Site.

### Personal Information You Provide

In general, you may browse the Northwest Optical website without providing personal information. Certain features of the Site, however, may allow or require you to provide information in order to contact us, request information, inquire about products or services, request an appointment, or otherwise communicate with Northwest Optical.

Depending upon how you use the Site, information you voluntarily provide may include your name, email address, telephone number, mailing address, appointment information, and other information included in a message, form, or request.

We may use this information to respond to inquiries, communicate regarding appointments or services, provide requested information, address customer service matters, and conduct normal business operations.

If you communicate with Northwest Optical through email or a website form, we may retain your contact information, correspondence, and related information as reasonably necessary to respond to your request and maintain appropriate business records.

Please do not submit unnecessary medical, financial, insurance, or other highly sensitive information through a general website contact form or ordinary email unless specifically requested through an appropriate method.

## Automatically Collected Information

When you visit the Site, certain technical information may be collected automatically through standard website technologies, including cookies, server logs, analytics tools, pixels, or similar technologies.

This information may include your Internet Protocol (IP) address, browser type, operating system, device type, approximate geographic area, pages visited, referring website, date and time of access, length of visits, interactions with Site features, and other general website traffic information.

This information may be used to operate and maintain the Site, understand how visitors use it, identify technical problems, improve performance and usability, enhance security, and evaluate the effectiveness of website content.

Where appropriate, information may be aggregated so that it does not directly identify an individual visitor.

## Cookies and Similar Technologies

The Site may use cookies and similar technologies to support website functionality, remember certain preferences, understand website traffic, improve the visitor experience, and provide security features.

Some cookies may be necessary for the Site to function properly. Other cookies may be associated with analytics or third-party services incorporated into the Site.

Your web browser may allow you to restrict, block, or delete cookies. Disabling certain cookies may affect the functionality or availability of some portions of the Site.

## How We Use Information

Northwest Optical may use information collected through the Site to operate and maintain the website, respond to inquiries, communicate with customers and prospective customers, process appointment or information requests, improve our products and services, maintain website security, investigate technical issues, and support ordinary business operations.

We may also use information when reasonably necessary to comply with applicable laws, respond to lawful requests, protect our rights or property, prevent fraud or misuse, investigate security incidents, or protect Northwest Optical, our customers, employees, website visitors, or others.

Northwest Optical does not sell personal information collected through the Site simply because you contacted us or used our website.

## Service Providers and Third Parties

Northwest Optical may use third-party companies and service providers to assist with the operation of the Site and our business. These services may include website hosting, website maintenance, security, analytics, email delivery, appointment systems, payment processing, communications, accessibility services, and other technology or business services.

Information may be provided to these service providers when reasonably necessary for them to perform services on our behalf or provide functionality requested by a visitor.

We may also disclose information when required by law, legal process, court order, governmental request, or when reasonably necessary to investigate fraud, security incidents, unlawful activity, or threats to the security or integrity of our Site or systems.

## Email and Electronic Communications

If you contact Northwest Optical by email or through the Site, we may use the information you provide to respond to your communication and maintain a record of the correspondence.

Email and website communications depend upon multiple networks, servers, software systems, and third-party providers. Although Northwest Optical takes reasonable measures to protect electronic communications, no method of transmitting information over the Internet can be guaranteed to be completely secure.

For this reason, visitors should avoid sending unnecessary sensitive personal, medical, financial, or confidential information through ordinary email or general website forms.

## Children’s Privacy

The Northwest Optical website is intended for a general audience and is not specifically directed toward children under the age of 13.

Northwest Optical does not knowingly use the Site to solicit or collect personal information directly from children under 13 without appropriate authorization. If we become aware that information has been submitted by a child in circumstances where it should not have been collected, we may take reasonable steps to remove that information.

Parents or legal guardians who believe a child has submitted personal information through the Site may contact Northwest Optical regarding the information.

## Accessing, Correcting, or Removing Information

If you believe personal information you previously provided through the Site is inaccurate, or if you would like to request that certain information be corrected or removed, you may contact Northwest Optical.

We will review reasonable requests and respond as appropriate, subject to applicable laws and legitimate business, accounting, security, regulatory, and record-retention requirements.

If Northwest Optical sends optional marketing communications by email, those communications may include instructions for unsubscribing or otherwise changing your communication preferences.

## Security

Northwest Optical uses reasonable administrative, technical, and organizational measures intended to protect information under our control from unauthorized access, misuse, alteration, loss, or disclosure.

However, no website, computer system, electronic storage system, or Internet transmission method can be guaranteed to be completely secure. While we take reasonable precautions to protect information, Northwest Optical cannot guarantee absolute security.

Visitors are also responsible for taking appropriate precautions when using the Internet, including protecting their devices, passwords, accounts, and personal information.

## Third-Party Websites

The Northwest Optical website may contain links to websites or online services operated by third parties, including manufacturers, insurance providers, payment providers, social media services, appointment services, or other organizations.

Northwest Optical does not control the privacy practices of these third parties. When you leave our Site and visit another website, the collection and use of your information will be governed by that website's privacy policies and practices.

We encourage visitors to review the privacy policies of third-party websites before providing personal information.

## Business Transfers

If Northwest Optical undergoes a business transition, such as a merger, acquisition, restructuring, sale, or transfer of some or all of its business or assets, information maintained as part of normal business operations may be transferred as part of that transaction, subject to applicable laws and privacy obligations.

## Changes to This Privacy Policy

Northwest Optical may update this Privacy Policy periodically to reflect changes in our website, technology, business practices, services, or applicable requirements.

When appropriate, the date of the most recent revision may be identified by an “Effective Date” or “Last Updated” date displayed with this Privacy Policy.

Visitors are encouraged to review this Privacy Policy periodically to remain informed about how information collected through the Site is handled.

## Contact Northwest Optical

Questions, concerns, or requests regarding this Privacy Policy or information submitted through the Northwest Optical website may be directed to Northwest Optical using the contact information provided on the Site.